Waste bosses say the introduction of wheelie bins in East Cambridgeshire has increased the district’s recycling rate by a whopping 20 per cent.
The authority announced today (Tuesday) that between October and December 2013, over 3,864 tonnes of waste were recycled compared to 2,293 tonnes over the same period in 2012.
It means the recycling rate for the district has risen to 54 per cent in just three months.
Cllr Richard Hobbs, chairman of the council’s community and environment committee, said: “We thought our recycling rate would increase with the introduction of wheelie bins but I don’t think any of us expected such an instant and dramatic change.
“Such a significant improvement is testament to the hard work which went into the roll out of the new service.”
The council says feedback obtained since the roll out of the new service also suggests residents believe they are recycling more since they received their wheelie bins.
83 per cent of respondents said they were recycling more with their blue bins, while 57 per cent said they were recycling more garden and food waste.
In order to maintain this momentum the council says it is continuing its promotional campaign by visiting local primary schools and holding roadshows across the district.
Cllr Hobbs said: “We know we cannot be complacent and we have plans to keep promoting the recycling message over the coming months.
“We will be going to primary schools as well as holding roadshows in market towns to explain how the new service works and how residents can recycle more.
“We have made an excellent start and I am sure as we move forward we can do even more to raise our recycling levels further.”
For more information on the waste and recycling service in East Cambridgeshire, visit www.eastcambs.gov.uk/waste/recycling-service-changes or call (01353) 665555.