It’s a city that’s renowned for its magnificent cathedral and it’s quintessential tearooms - but now Ely has been labelled the kindest city in the whole of the UK.
According to a survey carried out by Coca-Cola, Ely residents are the kindest in the country.
The study, which involved 2,500 people, researched the nation’s Christmas ‘good deed habits’ and found that the people in Ely ranked highly across all kindness factors - from volunteering to work for a charity over the festive period, to wishing a stranger Merry Christmas – and topped the list of those who would invite an elderly relative or neighbour into their homes for Christmas if they were going to be alone.
As far as ‘kindness hotspots’ go, Ely is second in the top 10 when it comes to volunteering or donating to charity, eighth when it comes to wishing Merry Christmas to a stranger, second when it comes to giving money or food to the homeless and first with inviting an elderly neighbour or relative for Christmas if they were alone.
The results make Ely top of the list when it comes to the country’s overall ‘kindness hotspots’.
Cllr Elaine Griffin-Singh, Ely’s Mayor, who has lived in the city for 48 years, said: “What splendid news - but it certainly doesn’t come as a surprise.
“Ely is a wonderful city, whether that is to live in, work in or visit, and I’m proud to be it’s mayor.
“There has not been one person, business or organisation that I have approached for support during my year so far who has refused or come up with an excuse.
“Everybody is just so supportive. I think it’s Ely’s size that makes it so kind - it’s a small city and the majority of people know each other to a certain extent, which I think is important.
“I think it’s Ely’s nice environment that makes Ely’s people so nice and kind.”
The survey found that Ipswich and London were the second and third kindest cities, respectively.