06:00 Saturday 01 February 2014

Emerald Frog Marketing helps spread message about Wildlife Trust

Written byJORDAN DAY

From left: Maxine Flello, marketing officer at The Wildlife Trust BCN, Cheriee Chater, director of Emerald Frog Marketing and Emma Fellows. From left: Maxine Flello, marketing officer at The Wildlife Trust BCN, Cheriee Chater, director of Emerald Frog Marketing and Emma Fellows.

Ely-based marketing communications agency, Emerald Frog Marketing, has been chosen to work with The Wildlife Trust for Bedfordshire, Cambridgeshire and Northamptonshire on their latest marketing campaign.

The ‘In our nature’ campaign highlights the challenges faced by the trust’s team when working on conservation projects during the harsh winter months.

The campaign has included a direct mail and email campaign written, designed and managed by the firm, and supported by video of some of the reserves’ staff and volunteers talking about what drives them in their work, whatever the weather.

The campaign has integrated with the trust’s in-house social media marketing, telemarketing and public relations campaigns.

“We are delighted that the Wildlife Trust for Bedfordshire, Cambridgeshire and Northamptonshire chose Emerald Frog Marketing to help them with their winter membership acquisition campaign”, said Cheriee Chater, director at Emerald Frog Marketing. “Wildlife marketing is an area that we are particularly enthusiastic about and it’s great to be working with an organisation who do so much to protect local wildlife and help increase supporter numbers for the vital work that they do.”

Maxine Flello, marketing officer at the Wildlife Trust for Bedfordshire, Cambridgeshire and Northamptonshire, said: “We were looking for a marketing agency that could help us with a major membership recruitment campaign.

“We met with Jo and Cheriee from Emerald Frog in November 2013 and were impressed by the energy and ideas they brought to the table.

“Both Jo and Cheriee have been flexible and creative as the campaign focus has evolved since its original inception.

“The campaign is about to launch and we are looking forward to seeing the fruits of our labours over the coming weeks.”

Visit hwww.wildlifebcn.org/in-our-nature for more information.

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