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£10,000 Cash for the Community giveaway as the News teams up with The Cambridge Building Society

By Cambridge News  |  Posted: February 03, 2014

Stephen Mitcham, chief executive of The Cambridge Building Society. Picture: David Johnson

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Community groups can now stake their claim to a share of £10,000.

The Cambridge Building Society has joined up with the News for the third year in a row to give away the bumper sum to 25 local not-for-
profit organisations.

Don’t miss the News on Monday February 3, 2014, for your application form.

In a twist to this year’s Cambridge Cash for the Community giveaway, a judging panel from The Cambridge will select 20 good causes from the applicants and the remaining five places will be given to groups chosen by News readers.

It is then down to the 25 groups and their supporters to collect as many tokens from the News as they can to determine their portion of the prize money.

Stephen Mitcham, chief executive at The Cambridge, said: “This campaign enables further support for lots of different sized charities and community groups in the region.

“Over the three years we have received lots of positive feedback about the campaign and we believe that it complements our new charity of the month programme.

“The Cambridge Building Society has a long-standing commitment to the local community and this provides a positive start to the year for the local community and for our customers and staff who enjoy being involved in the campaign.

“I cannot express enough how much employees at The Cambridge contribute to the community and to this campaign.

“It is through their ongoing volunteering and support that we can maintain our commitment to the local community.

“We continue to develop the ways in which we support the community and The Cambridge Cash for the Community campaign is an example of how we can help a wide range of wonderful causes.

“I would like to take this opportunity to wish everyone the best of luck and I hope that once again the readers of the News get behind one of the 25 successful organisations and collect tokens to help them get a major share of the £10,000.”

Paul Brackley, editor of the News, said: “We’re delighted to be teaming up once again with The Cambridge for this project.

“Thanks to the building society’s generosity, we have been able to help a host of local community groups of all kinds to improve their facilities or provide better services in previous years. This is always a popular project – and I’m sure this year will be no exception. I would like to encourage groups to apply and wish them all the best.”

The Cambridge Cash for the Community campaign was first launched in January 2012 as a way to reach out to the local community and provide them with additional monetary support. The campaign also helps to raise public awareness for the charities and in previous years some groups have received additional support from other fundraisers as a result of the publicity.

How it works

Whether you are a charity, community group, school or community club that operates within the News distribution area, you could be in with a chance of receiving funding.

All you need to do is fill in the application form printed in the Cambridge News on Monday February 3 and send it back to The Cambridge Cash for the Community campaign, The Cambridge Building Society, PO Box 232, 51 Newmarket Road, Cambridge, CB5 8FF by 5pm on Monday, February 10. The application form will be reprinted in the News before February 10.

A panel of staff members from the building society will then choose 20 groups from all of the eligible applications. The panel will also pick another 10 groups who will each be given a chance to take one of the final five spaces.

This will be down to the public vote via a poll that will appear on The Cambridge Building Society and Cambridge News Facebook pages from Monday, February 17. The poll will close at noon on Friday, February 21, and the five groups with the most votes will join the other 20 groups to become the final 25.

These 25 successful groups will be notified by email on Monday, February 24, and will be sent a marketing pack that will provide hints and tips on how best to promote their group during the campaign. Social media will play a big part in the promotion of this year’s campaign so follow @CambridgeNewsUK and @cambridgebs on Twitter and ‘like’ both pages on Facebook at www.facebook.com/helping-yourstoryhappen and www.facebook.com/cambridgenews

Starting on Monday, February 24, each of the 25 organisations will be profiled in the News. The first of the 24 tokens will appear in the News on Monday, March 3. The remaining tokens will appear daily up until and including Saturday, March 29.

Readers and supporters of the successful groups need to cut out as many of the 24 tokens as they can on behalf of one of the 25 successful groups and take them into one of The Cambridge Building Society’s 18 branches or one of the News’ offices.

The tokens must be delivered by Friday, April 4.

The total number of tokens will then be divided by the £10,000 which will indicate how much each token is worth. Each of the organisation’s tokens will then be counted and the total sum will be given out to each of the organisations in ‘The Cambridge Cash for the Community’ cheque presentation which will be held on Monday, April 14.

Don’t miss the Cambridge News on Monday February 3 for full terms and conditions.

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